It’s almost go-time for my champagne sippin’ toast to the new year. I can practically feel my inner holiday cheer coming to life. I mean, the new year is a time for resolutions and new beginnings. And if boosting your content marketing strategy for SEO is at the top of your new year’s resolutions list, then I want to get you marching into the new year with your best foot forward.
So, here are three of the best way to jet-set into content marketing as soon as the ball drops:
1. Take stock of all the content you currently have out there
Are you using all the great blog posts and articles you’ve created?
Have you identified any key gaps that need to be filled with some fresh ideas?
Get ideas from past content on what works well for your audience, and re-work and repeat!
2. Check in with your target audience
Ultimately you need to ask yourself, are you delivering content your audience wants to see?
Take the time to do a little research on social media, or even just spend some time listening to your followers. Digging into their desires will help you to better understand what content they are hungry for and how you can deliver it in an
Because remember, no matter how fantastic your blog post or social media content may be, it won’t serve its purpose if presented to the wrong people.
3. Create measurable content
For data-driven nerds, this may be a no-brainer. But, for many small businesses, you’re pushing out content so fast that you might forget to set goals and measure them.
By strategically mapping milestones, you can gauge overall success or areas needing improvement along the way.
Whether it’s related to website traffic, engagement, or leads generated, setting clear goals at the start of your content calendar will help you stay on course and optimize content along the way.
Ring in the new year with a clickable content marketing strategy for SEO
It’s a new year, which means it’s full of new opportunities to engage your reader, roll out value, and hit the highest SEO rankings. Don’t stress about the woulda-couldas of the past. Instead, use these tips as a guide for kicking off the new year with a content marketing strategy for SEO that will get you seen, heard, and loved by the right people.
Happy content marketing, friends. Here’s a toast to another year of content success. Cheers!
If you need help boosting your content strategy, let’s chat. We’ll work together to get you high-impact results that will be the talk of the town all year long.