Let’s talk about the importance of listening. When creating content, listening, and understanding your customer is critical. How can you create relevant and clickable content if you don’t know your customer?
The secret of making sure that all your content gets the attention it deserves and directs traffic to you is by listening to your customer.
Don’t Do What Facebook Did
It’s essential to know your audience and what they want when it comes to rolling out new content or blog posts.
Making assumptions can create disinterested (or angry) customers. For example, Facebook encountered this problem with the new design to its interface.
Facebook users gave negative (and hateful) feedback about the new design.
This begs the question, did Facebook ask their audience what they wanted?
Stay Committed To Every Customer
When you listen to your customers, you may not always get the feedback you want to hear. And that’s ok. You want that too.
An opportunity to have a conversation with a customer is an opportunity to build a relationship. But, how you respond is also critical.
A recent study showed that 82% of customers said they would switch service providers’ products after a bad experience with a company’s customer service department.
Don’t give your customers a bad experience. Listen to their problems with an open mind and desire to act. Show them you are committed to them.
Connect With Your Customers
The secret is simple: listen to your customer.
But, keep in mind, listening isn’t just about reading reviews. It’s more than that.
Listening is about connecting with your customers and understanding their desires, wants, and needs. Listening is learning how you can help them achieve their goals.
The Secret To Customer Loyalty
What is the key to customer loyalty?
For example, is it discounts, viral videos, or free swag?
While all those are nice perks, the key to customer loyalty is listening to your customers’ feedback and responding to that feedback.
Great Content Requires Great Listening
Content marketing focuses on creating relevant, valuable, and consistent content to attract and retain a clearly defined audience.
But how can you create content if you don’t know what your audience wants?
Listening to your customer is the key to effective content marketing.
Content marketing is one of the most effective marketing strategies today, but it requires you to get to know your audience. Most importantly, once you connect with your audience, you can create content they want, and they’ll trust you.
Well-executed content marketing can position you as a trusted brand, and people are more likely to buy from brands they trust.
Keep Them Coming Back For More
Try new ways to communicate and listen to your audience. Use surveys, social media polls, or direct messages. Whatever works best for your business and can help you understand your customer.
If you do these things, you will be able to:
- Keep your audience on your page.
- Keep them liking your content.
- Keep them coming back to you.
But, how do you do this? Start with listening.
Above all, don’t put off creating valuable content to attract customers! Contact me today and let me write your content and help increase your traffic immediately!