5 of the Best Marketing Podcasts For Boutique Acounting Practices

Whether you're a new accounting firm or established, small business owners face the same struggles when it comes to marketing. Marketing trends change, and you need to know where to invest your marketing budget to get the best ROI to grow your accounting services business. These marketing podcasts for small accounting firms and solo practices offer expert advice in bite-sized portions for the busy entrepreneur.

Tune In To Podcasts For Tips

Podcasts have grown in popularity over the past 5 years. Recent studies show that 51% of Americans ages 12 and over listen to podcasts, with 32% listening in the past month. Podcasts have become one of the easiest ways to consume valuable information from experts. Tune in anywhere at any time and listen to practical advice when it’s convenient for you.

How Do Marketing Podcasts Help Small Accounting Practices?

As a local practice, you are busy with the day-to-day operations of your accountancy. It’s hard to fit in learning everything about marketing or finding the time to read books on the subject. Marketing podcasts for small business owners provide you with:

• Insightful digital marketing trends.
• Interviews from marketing experts, leaders and leading brands.
• Simple tips you can apply to your own business immediately.
• Advice on how others have overcome the same marketing obstacles you face.

This year, staying afloat with current marketing trends is essential for small business owners. Marketing podcasts are an easy, convenient and free way to stay ahead of the competition and grow your business.

1. Social Media Marketing

Social Media Marketing is a weekly podcast offered by Social Media Examiner. Its 45-minute segments are hosted by Michael Stelzner and his team of social media marketing pros.  Each podcast focuses on social media trends and provides audiences with actionable information for their business. The advice on this podcast is essential if you are using social media to connect with your clients. Recommended Episodes:

• Organic Facebook Content for Local Businesses: Building a Loyal Following
• Successful Facebook Ads on a Small Budget
• SEO Today and Tomorrow

2. Amplify!

Amplify is a podcast meant just for accounting firms. So if you've got questions about digital marketing, PR, or how to grow your accounting firm through AI, this is the podcast for you. This podcast is run by the Association for Accounting Marketing, so it's tailored for accounting firms and the niche questions that face that industry. Recommended Episodes:

• SEO Today and Tomorrow
• Small Firm, Big Impact: Finding Value Through Niching
• Becoming a Visible Expert: Crafting Content Proving Your Expertise

3. Marketing Over Coffee

Marketing Over Coffee is a 20-minute-long podcast hosted by Event Hero’s VP of Marketing, John J. Wall, and Podcamp’s co-founder Christopher S. Penn. The podcast is conversational, and they cover topics like social media marketing, SEO, affiliate marketing, and other topics. They bring in industry experts to chat about marketing topics. Recommended Episodes:

• Seth Godin on What To Do When It’s Your Turn
• Brendan Kane on Hook Points!
• Ann Handley on Everybody Writes

4. Online Marketing Made Easy

Online Marketing Made Easy is the podcast of Amy Porterfield, a well-known online marketing professional. This show is primarily geared towards small business owners and entrepreneurs. She breaks down complicated marketing strategies into manageable step-by-step pieces small business owners can put into action quickly to get results. Recommended Episodes:

• 3 Free Organic Strategies to Grow Your Audience Quickly
• Landing Page Not Converting? Here’s What to Do
• 5 Unexpected Way To Rethink Your Content and Build Your Audience

5. Copyblogger FM

Copyblogger FM is the perfect podcast to improve your content marketing and writing skills. This weekly podcast covers marketing topics such as content marketing, email marketing and conversion optimization. Podcasts are pretty short, ranging from 15-35 minutes. Recommended Episodes:

• The Advantage of Email Marketing
• Understanding the Lifecycles of Your Website
• When Is It Time To Bring in a Professional Copywriter?

Podcasts In A Nutshell

Finding great podcasts can be overwhelming. There are dozens of marketing podcasts with helpful advice for businesses. These 5 marketing podcasts will help you get started with actionable steps to help your marketing efforts this year.

The Next Step For Marketing Your Business

These podcasts are a great first step to learn marketing advice. But the demands of running a business can be time-consuming. How do you find the time to put it into action? Consider working with an SEO consultant or using a digital cheat sheet like the Content Building Blueprint. This easy-to-follow workbook guides you through five building blocks founded on my years of consulting, observation, and proven results in digital marketing. You’ll be able to fine-tune your content goals in one sitting and map out a straightforward path to reach them. No marketing experience is required! Get it today.