Copywriters are an essential part of any content marketing strategy for SEO. They create clear writing that connects your accounting firm with potential clients. In short, copywriters get your website noticed. So, do you need one? Hiring a copywriter can take your CPA or financial firm to the next level, but it’s not always a straightforward decision. It’s important to look at all the pros and cons before deciding if working with a freelance copywriter will deliver the results you want.

Things To Consider Before Hiring A Copywriter

The first question you need to ask yourself is whether the skillsets of the copywriter match your needs. For example, if you are looking for someone to work on SEO copy, you will need someone who has experience writing content that will rank well in search engine results pages (SERPs).

If you’re looking for someone who can write content about your product or services, hiring a copywriter with experience in your industry is critical. An experienced copywriter can give you insight into relevant topics your audience will want to read. They’ll take these ideas and write compelling blog posts, social media updates, and other marketing materials.

Why a Copywriter is Essential for Every B2B Business

Every financial services or CPA firm needs good marketing. A skilled writer is critical for marketing success. Hiring a copywriter can pay off big time, leading more customers to your website and increasing your sales. You may want to hire a copywriter for:

  • Content marketing strategy: An experienced copywriter can help you create engaging content and present your firm in the best possible light.
  • Website content: Prospects will quickly become bored if your website doesn’t have any original content. Hiring a copywriter will strengthen your website copy so it engages potential clients and brings you leads.
  • Blog posts: Blogging is not just about creating new content—it’s also about maintaining what you already have. Hiring a skilled writer can help keep up with the demand.

A good digital copywriter will have a background in keywords, SEO, and how to connect with your audience. Armed with these skills, they can create the perfect written content for your website or social media.

Benefits of Hiring a Copywriter and What They Do

As a customer, you’ve interacted with a copywriter in the past without realizing it. Copywriters create all sorts of marketing materials, including business cards, brochures, pamphlets, flyers, advertisements, blog content, and web design.

Copywriters help businesses communicate their message in a clear, concise, and engaging way. They will often work alongside other marketing specialists to ensure the message is clear and cohesive across all platforms.

So, what are the big reasons why you need a copywriter?

1) They can help you present your firm to clients more effectively.

2) They can help you increase sales or conversions on your website.

3) They can help you create an overall better brand experience for your clients.

In the end, hiring a copywriter means you can save time by working on your business and letting a professional writer help you write the best words to market your business. 

How To Find the Right Copywriter For You

Hiring a copywriter can be an exhausting and time-consuming process. If you’re looking for a freelancer to help, you need to know what kind of writer you want.

The first step is to make a clear list of what you need from your copywriter.

For instance, do you want them to be a generalist or a specialist?

Do you have a specific topic in mind, or is it more about the text’s tone of voice and style?

Let’s say you’re looking for a freelancer specializing in copywriting for financial services. Then, you’ll need to look at their expertise, results, and industry knowledge.

Next, consider what you are willing to pay, the time frame that the project will take, and any constraints. As the old saying goes, “You get what you pay for,” and this applies to professional writers as well. Don’t cheap out on good writing. Come up with a budget that works for you and is competitive to find top talent.

And remember, specialists will often cost more because they’re experts. But that also means they’ll bring a depth of knowledge to your project that can greatly enhance the quality of your content.

The process of finding your perfect copywriter will require patience and time, but it’s worth it to hire the right person for your business needs.

Hire An Experienced Copywriter

The benefits of hiring a professional writer over-drafting your content in-house are too many to list in one post. Whether you hire a ghostwriter, freelance writer, or content manager with SEO expertise and a proven successful track record in the industry – the decision will always be worth it.

Thinking about hiring a content strategist or SEO consultant? Contact me today, and let’s chat about your business and how I can help you bring in leads from online search.