Skilled copywriters are an essential part of any content marketing strategy for SEO. They create clear writing that connects your accounting firm with potential clients. In short, an accountant copywriter gets your website noticed. They specialize in accounting copywriting—writing that resonates with your target audience, brings traffic to your website, and ranks in search engines. When done right, copywriting doesn’t just tell people what you do—it helps attract new clients, builds authority, and supports long-term business growth.
So, does your accounting firm need one? If you want to grow your business, increase online visibility, and connect with clients on and offline, hiring a good copywriter who specializes in finance can make all the difference. But it's not always a straightforward decision. It’s important to look at all the pros and cons before deciding if working with a freelance copywriter will deliver the results you want.
Things To Consider Before Hiring An Accountant Copywriter
The first question you need to ask yourself is whether the skill sets of the copywriter match your needs. For example, if you are looking for someone to work on search-optimized copy, you will need someone who has experience writing content that will rank well in search engine results pages (SERPs).If you’re looking for someone who can write content about your product or services, hiring a copywriter with experience in your industry is critical. An experienced copywriter can give you insight into relevant topics your audience will want to read. They’ll take these ideas and write compelling blog posts, social media updates, and other marketing materials.
Why a Copywriter is Essential for Every Successful Business
Every financial services or CPA firm needs good marketing. A skilled writer is critical for marketing success. Hiring a copywriter can pay off big time, leading more customers to your website and increasing your sales. You may want to hire a copywriter for:
- Content marketing strategy: An experienced copywriter can help you create engaging content and present your firm in the best possible light.
- Website content: Prospects will quickly become bored if your website doesn't have any original content. Hiring a copywriter will strengthen your website copy so it engages potential clients and brings you leads.
- Blog posts: Blogging is not just about creating new content—it's also about maintaining what you already have. Hiring a skilled writer can help keep up with the demand.
A good digital copywriter will have a background in keywords, search engine optimization, and how to connect with your audience. Armed with these skills, they can create the perfect written content for your website or social media.
Benefits of Hiring an Accountant Copywriter and What They Do
As a customer, you’ve interacted with a copywriter in the past without realizing it. Copywriters create all sorts of marketing materials, including business cards, brochures, pamphlets, flyers, advertisements,blog content, and web design. Copywriters help businesses communicate their message in a clear, concise, and engaging way. They will often work alongside other marketing specialists to ensure the message is clear and cohesive across all platforms.
So, what are the big reasons why accounting firms need copywriting support?
Your accounting firm might be publishing blog posts or launching new services, but without a strong content strategy, that content might not reach anyone.
An accountant copywriter can help you:
- Clarify your firm's value proposition and present your firm to clients more effectively.
- Write website copy that builds trust and increases sales or conversions.
- Craft compelling content that answers your clients' frequently asked questions.
- Optimize web copy to improve search engine rankings so your website gets found by prospects.
- Develop marketing materials like one-sheets, brochures, and email newsletters.
- Create an overall better brand experience for your clients.
In the end, well-written copy for accountants isn't just informative, it's persuasive and designed to attract your ideal clients to pick your firm over competitors.
How To Find the Best Freelance Copywriter For Your Accounting Firm
Hiring a copywriter can be an exhausting and time-consuming process. If you’re looking for a freelancer to help, you need to understand what your copywriting needs are and know what kind of writer you want.
First, ask yourself: What are we trying to achieve?
Make a clear list of what you need from your copywriter. For instance, do you want them to be a generalist or a specialist? Do you have a specific topic in mind, or is it more about the text's tone of voice and style? Let's say you're looking for a freelancer specializing in copywriting for financial services. Then, you'll need to look at their area of expertise, results, and financial industry knowledge.
Next, consider what you are willing to pay, the time frame that the project will take, and any constraints. As the old saying goes, “You get what you pay for,” and this applies to professional writers as well. Don’t cheap out on good writing. Develop a budget that works for you and is competitive in attracting top talent.
And remember, specialists will often cost more because they're experts—but that also means they'll bring a depth of knowledge to your project that can greatly enhance the quality of your content and are up-to-date on industry developments. A freelance accounting copywriter with experience in your niche, whether tax returns, bookkeeping, or financial services, will understand your target audience and speak their language without jargon.
The process of finding your perfect copywriter will require patience and time, but it’s worth it to hire the right person for your business needs.
What Does It Cost for Accounting Copywriting?
The cost of hiring a freelance copywriter can vary based on experience, scope, and the type of content you need. For accounting, bookkeepers, and financial firms, pricing typically falls into one of three categories:
- Per Project: Expect to pay anywhere from $300 to $1,200+ per page or blog post, depending on complexity, research needs, and SEO requirements.
- Monthly Retainers: For ongoing content strategy, website copy updates, or regular blog publishing, retainers often start around $1,000 to $5,000+ per month.
- SEO + Content Packages: If you’re combining keyword strategy, technical audits, and content production, comprehensive packages can range from$3,000 to $10,000+, depending on your firm’s size and goals.
While hiring a generalist writer or using ChatGPT to create articles might save you money upfront, working with a copywriter who understands the accounting industry, your regulatory environment, and your clients' financial mindset can lead to faster results and higher-quality leads.
Plus, while leveraging AI for producing content can work (if you know how to use it), unless you regularly write digital marketing copy, you may not understand the best practices of using AI for content development.
When you invest in the right person, you're not just paying for words on a page; you're paying for strategic communication that builds trust, drives traffic, and can help you grow your firm.
Hire An Experienced Copywriter
The benefits of hiring a professional writer over drafting your content in-house are too many to list in one post. Whether you hire a ghostwriter, freelance accounting writer, or content manager with SEO expertise and a proven successful track record in the industry, the decision will always be worth it.
Need help turning your existing content into a lead-generating asset? Let’s talk.
If you want a content strategist or SEO consultant who understands the accounting industry, contact me today, and let’s chat about how I can help grow your business.
