In this day and age, your website homepage speaks volumes about your business. It demonstrates your credibility, authority and expertise in your industry. In fact, studies show that 75% of consumers make a judgment on a brand’s credibility based on the company’s website design. Design a website homepage that converts by including these 8 essential ingredients on your website homepage.

1. Headline

Dropbox Homepage
Image: Dropbox

Headlines should be simple and straight-forward. They need to immediately present what you offer and should grab your visitor’s attention so that they want to learn more about your product or service.

2. Sub-headline

One Drive Website
Image: OneDrive

Your sub-headline should provide an expanded description of your headline, offering a brief description of your services or products. Effective sub-headline strategies include focusing on a common pain point or solution your product or service offers.

65 percent of people are visual learners3. Visuals

Studies have shown that a majority of people are visual learners. Include images, infographics, or videos that clearly show what you offer and how it can benefit your ideal customer. The best images capture emotions and lead to action.

4. Benefits

Your homepage should clearly outline the most significant benefits you offer. Your prospects want to know the value they get from hiring your or buying your products. Make sure your benefits stand out and compel your prospects to engage on your website further.

5. Features

Highlight some of the key features of your product or services. Display it in a way that is easy to read. Compelling “Features” areas of website homepages include tables or charts.

6. Call-to-Action (CTA)Include 2 or more Call-to-Action buttons

The goal of your website homepage is to compel your visitor to do something – contact you, buy your product, sign-up for your newsletter, etc. Include 2 or more CTA buttons strategically placed on your website homepage. Be sure to select a CTA button color that stands out and makes it easy to find and click.

7. Navigation

You want a homepage that leads your prospect on a clear path that keeps them on your website. Ensure the navigation menu is visible at the top of the page and organizes in a hierarchal structure. If you can include a search box, even better!

8. Success Stories

Assurance Dimensions Homepage
Image: Assurance Dimensions

Customers buy and hire from brands they trust. Social proof and success stories are potent indicators of trust. Add customer testimonials, awards and other recognition to your website homepage to inspire the best first impression.

Write Your Website Homepage For Conversions

Your website homepage is the front door of your store, so make sure you positively impact every visitor. A well-organized and displayed website will compel visitors to dig deeper into your website and lead them further down the funnel.

Need help with your website homepage copywriting? Contact me today to discuss how I can help your website compel, sell and convert prospects!