It’s a noisy digital world, which makes it even harder for businesses to attract the attention of ideal leads. The solution? An SEO strategy to boost SEO organic traffic. Many professional service and accounting firms are shifting their focus on fine-tuning their website to grab the attention of search engines and leads.
But this approach isn’t just about climbing Google’s page results—it’s about setting up a long-term referral pipeline without the extra cost of running ads.
As a freelance SEO strategist, I’m pulling back the curtain on this: how can you spend the least amount of money on SEO and get the biggest returns? Let’s get right into it.
1. Plan Around SEO Keywords
If you want search engines to notice your website and direct the right SEO organic traffic to you, you need to speak their language—SEO keywords. Incorporate relevant, high-traffic keywords throughout your website. That means digging into the types of terms your ideal client would put into the Google search bar to find your website. What makes them tick?
Here are the SEO keyword basics:
- Start with keyword research. (User intent is key.)
- Throw them in the right places. (Think URL, headline, alt-text, etc.)
- Monitor and tweak.
Think of keywords as a bridge to connect your target client with your content to guide them to you.
2. Content That Resonates
Think of your content as a journey for your customers. While it needs to be valuable and aligned with your SEO keyword strategy, it also needs to resonate with the reader’s stage in the “buyer’s journey.” That means you must develop content relevant to all stages of the buyer’s journey.
- Awareness (i.e., A blog post educating your audience.)
- Consideration (i.e., A video evaluating possible solutions.)
- Decision (i.e., A testimonial about your service.)
While the right content might bring SEO organic traffic to your door, your pipeline is only as good as the quality and readiness of your leads. Keep your audience’s intent in mind.
3. Share Your Content Freely
Don’t plan your website content only for your website—share it. Once you write a blog article, plan to use the content in different ways. Share it in your email newsletter and social media channels, and build traffic to your website. You can’t control how a qualified lead finds your website, so ensure you can reach them through all possible channels.
4. Build Authority Through Links
Boosting your website’s authority is incredibly important for better search engine rankings, and the leading way to do this is through backlinks. Backlinks (links from other websites to your website) show your authority and expertise and are a ranking factor with the almighty Google. Consider ways you can get those links for free. A few examples include:
- Public relations opportunities
- Writing guest posts for high-authority websites
- Providing a quote to an industry leader
- Collaborating with influencers and peers in your field
Diversify your backlinks to help bring SEO organic traffic to your doorstep.
5. Prioritize User Experience
Sometimes, breaking out of “industry speak” or “professional jargon” can be hard when you create online content. You’re the expert, and you know all about what you do for your clients, but they don’t. Talk to them in a way that’s easy for them to understand.
Drop the abbreviations and acronyms. Your content should provide value and be what your ideal clients want to read (sprinkled with keyword strategy).
Claim Free SEO Organic Traffic
SEO isn’t just about algorithms and rankings. It’s a long-term strategy that can be a game-changer for your business. Instead of having a website with no views, you’ll be like a magnet attracting the best leads who want to book your services. But you can’t put SEO on the back burner. It’s a slow-burn tactic that requires gradual steps forward but can lead to amazing results.
If you’re an accounting firm or professional services agency looking to partner with an SEO consultant, I’m here to help.
Book a call with me today. Let’s put your website to work to attract and convert leads into sales.