A computer showing traffic growth results from strategic SEO for accounting and financial firms.

HOW SEO for Accounting Firms Doubled a Firm's Revenue

Summary

SEO for accounting firms can be a game-changer for driving organic traffic and generating high-quality leads. However, without a clear strategy, tailored SEO services, and consistent execution, even the best content can fall short.

Before partnering with us, this national accounting and audit firm was publishing content but lacked a comprehensive SEO strategy. This led to:

    • Limited visibility in search engine results
    • Low website traffic and few qualified leads
    • Missed opportunities for client acquisition

For an accounting firm, the right SEO strategy can make all the difference. Here’s how we helped this firm increase its organic traffic, double its lead volume, and grow its revenue.

The Client

In January 2023, we began working with a well-established and nationally recognized accounting and audit firm. Although they were regularly publishing blog content, there was no keyword strategy guiding their efforts. Plus, their website had very minimal updates related to SEO—leading to minimal visibility despite monthly content. 

The firm’s goal was clear: attract more high-intent clients, boost organic traffic, and drive revenue growth through targeted strategic SEO for accounting firms like theirs.

Short Term Goal

Develop and implement an effective SEO strategy to attract their ideal prospects for their services. This included frequent content creation, keyword research, and on-page optimization to increase website traffic and conversion rates.

Challenges

Through our initial audit, we identified key issues holding back their SEO performance:

    1. Lack of Keyword Strategy: The firm published content without a focused keyword plan, resulting in low search engine rankings.
    2. No Pillar Cluster Strategy: Content on the pages didn’t interlink with other pages on the website, resulting in poor site structure, lower SEO performance, and missed opportunities to keep users engaged and exploring related topics.
    3. Low Conversion Rate: Despite receiving some traffic, the leads were few and far between, impacting their ability to drive revenue from organic channels.

Strategic SEO for Accounting Firms: The Approach Explained

We knew a custom plan for this firm was needed to turn things around. Here’s what we did:

  • Keyword Research and Strategy Development: We researched their market, identifying high-intent keywords that matched what their target clients were searching for.
  • Content Strategy and Planning: We created a content calendar and developed a content strategy for SEO. This included delivering four high-quality, SEO-optimized articles per month aligned with the keyword strategy.
  • On-Page Optimization: We optimized the existing website content and added new elements to improve search visibility and user experience.
  • Regular Performance Monitoring and Adjustments: We tracked key metrics monthly and adjusted our strategy based on what the data told us.

The Results

This focused, strategic approach led to some incredible outcomes within 22 months:

    • 289% increase in monthly organic traffic: The firm grew from an average of 388 new users per month to 1,510.

    • 88% increase in organic leads: They saw a jump from 85 leads annually to over 160 per year through organic search.

    • 100% growth in annual revenue from organic traffic: The firm more than doubled its revenue generated through organic channels.

Client Feedback

“I’ve had several prospect calls from clients who found us at the top of search results after Googling key terms related to our services. It’s clear that our SEO efforts are driving results!”

– Managing Partner, National Accounting and Audit Firm 

Want Results Like This?

If your website isn’t pulling in the traffic or leads you want, it might be time for a refresh. Let’s discuss how strategic SEO for accounting firms and financial services can help you attract the right clients, boost your visibility, and grow your business. 

Book your call today