7 Ways To Boost Traffic With A Financial Copywriter
As an accounting firm partner or CEO at a financial services company, you might notice plenty of visitors landing on your website—but how many convert into clients? Often, the issue lies in the words on your site. Copywriting for financial services can be challenging.If your messaging is too complex or filled with jargon, potential clients may click away. This is where hiring a financial copywriter can make all the difference.
A skilled financial copywriter understands how to create clear, effective copy that resonates with your audience, showcases your expertise, and drives conversions. Here are seven key website copywriting tips to help you attract and retain clients:
1. Keep It Concise
Cluttered website copy chases away customers. So, take a look at the pages on your website. Is it chock full of stuffy corporate terms? Does it use too many long paragraphs? When it comes to website copy, less is more. A financial copywriter knows how to strip away unnecessary language, making your message easy to digest. Remember: less is more.
2. Use Active Voice
Passive voice is tedious and confusing. No one wants to read through a wall of text filled with dull, lifeless sentences. An expert financial copywriter will focus on active voice when writing for your website.
Example: Active: “Our team simplifies your tax strategy.” Passive: “Our team has simplified your tax strategy.”
Active voice in your website copy will make your words more engaging and easier to understand.
3. Highlight Your Benefits
What can you offer your potential client that your competitors can’t? What makes you unique?
Potential clients visit your site looking for solutions. Don’t just list only features—highlight the benefits they provide. A financial copywriter will focus on the outcomes your services offer, addressing the pain points your audience faces—and tailoring the website to your unique benefits you serve clients.
4. Use Calls to Action
A call to action (CTA) is a phrase or sentence that tells your readers what you want them to do next. CTAs are essential because they guide your readers through your website and help convert them into customers. Whether it’s a CTA that says “Request A Quote” or “Learn more,” you want to be clear about what action you want your customer to take.
5. Write for Your Target Audience
Who is your ideal client? Are they CFOs at mid-sized firms or entrepreneurs seeking financial advice?
A financial copywriter knows how to adapt the tone and language of your content to resonate with your target market. They also have a very clear understanding of the regulations of your industry and the pain points facing your ideal clients. Use language that addresses their needs and concerns, and show them you understand their challenges.
How do you get them to click? Write to attract them.
6. Invest in a Professional Copy Audit
Not sure if your website copy is attracting leads? Or, maybe you are looking to make improvements? You might be ready for a website copywriting audit.
Hire a freelance financial copywriter or SEO consultant to look at your website and give you some feedback. An outside perspective can help spot errors or opportunities for improvement so your website copy is clear, persuasive, and aligned with your search engine optimization goals.
7. Update Your Website Regularly
New location? New service? Update your copy regularly to reflect any changes in your business. You don’t want your website copy to be outdated or inaccurate. This can reflect poorly on your business and confuse customers.
Don’t Lose Clients to Poor Website Copy
Cluttered, confusing copy can drive potential clients away. With clear, compelling content, you can engage visitors and convert them into loyal clients. A professional financial copywriter can help you craft website copy that speaks to your audience, showcases your expertise, and drives traffic.
Need A Financial Copywriter?
If your website isn’t delivering the results you want, it might be time for a refresh. I offer specialized financial copywriting and SEO services to improve traffic and conversions for financial service companies and accounting firms. Contact me today to learn more about how we can elevate your website content.