SEO Consulting & Strategy
Pay-per-click ads can be an effective way to drive targeted traffic to your website. But, when the financial services copywriting on your CPA firm’s website lacks a focus on conversion and SEO, it can lead to
For a CPA firm, the right words on the website can be the difference between closing a lead and losing one. Here’s how we helped one accounting firm generate more revenue and get a better return on their ad spend investment with strategic financial services copywriting on their website.
In 2020, Beth Chernes & Co. began working with a U.S.-based public accounting firm. They used Pay-Per-Click ads but had limited organic traffic, and website leads weren’t converting well. They wanted a financial services SEO specialist and copywriter to help them attract leads.
The CPA practice wanted a website that would attract prospective clients, showcase their unique firm culture, and generate more revenue.
Deliver clear, persuasive copy for the website to attract target clients, educate them on the accounting services of the firm, and encourage them to request a quote online or call for a consultation.
We identified a few issues with the website copy:
Our multi-step process meant no guesswork in crafting website copy.
After the website update, focusing on financial services copywriting, the CPA firm saw remarkable gains:
“Thank you, Beth. We appreciate your attention to detail and diligence in putting together a great product.” – Senior Partner, Public Accounting Firm
“Thank you so much for working on this. It looks really good.” – Accounting Partner, CPA Firm
If your website isn’t pulling in the traffic or leads you want, it might be time for a refresh. Let’s discuss how strategic SEO for accounting firms and financial services can help you attract the right clients, boost your visibility, and grow your business.