CPA Firm Sees 442% Growth with Financial Services Copywriting

Summary

Pay-per-click ads can be an effective way to drive targeted traffic to your website. But, when the financial services copywriting on your CPA firm’s website lacks a focus on conversion and SEO, it can lead to

  • Wasted ad spend
  • A website that doesn’t convert visitors into clients
  • No online leads

For a CPA firm, the right words on the website can be the difference between closing a lead and losing one. Here’s how we helped one accounting firm generate more revenue and get a better return on their ad spend investment with strategic financial services copywriting on their website.

The Client

In 2020, Beth Chernes SEO & Strategy began working with a U.S.-based public accounting firm.  They used Pay-Per-Click ads but had limited organic traffic, and website leads weren’t converting well. 

The CPA practice wanted a website that would attract prospective clients, showcase their unique firm culture, and generate more revenue. 

Short Term Goal

Deliver clear, persuasive copy for the website to attract target clients, educate them on the accounting services of the firm, and encourage them to request a quote online or call for a consultation.

Challenges

We identified a few issues with the website copy:

  • Final Delivery: We collaborated with the website design team to ensure a smooth integration of the copy with the design.

    • The Results

    After the website update, focusing on financial services copywriting, the CPA firm saw remarkable gains:

    • 442% year-over-year (YoY) increase in website conversions from Pay-per-click ads.
    • 56% growth in revenue directly tied to organic traffic in 1 year.
    • Over 3.3x return on ad spend (ROAS) investment in 1 year.
    • New users a month grew in 1 year.
    • 127% year-over-year (YoY) increase in organic traffic after 18 months.

    “Thank you, Beth. We appreciate your attention to detail and diligence in putting together a great product.” – Senior Partner, Public Accounting Firm

    “Thank you so much for working on this. It looks really good.” – Accounting Partner, CPA Firm

    Want Results Like This?

    If your website isn’t pulling in the traffic or leads you want, it might be time for a refresh. Let’s discuss how strategic SEO for accounting firms and financial services can help you attract the right clients, boost your visibility, and grow your business. 

    Book your call today

    1. Research: We interviewed the partners to understand all aspects of the business, including service lines, target clients, and what made their firm different from the rest.
    2. Competitive Analysis: We researched their top competitors’ websites to understand how they positioned themselves and the copywriting style they used.
    3. Website Copywriting: We included search optimization paired with persuasive financial services copywriting that spoke directly to the target audience using persuasive language, SEO keywords, and clear calls to action.
    4. UX Design: We wire-framed each page with a standardized look and feel that highlighted the unique traits of the firm and made it user-friendly for navigation.
    5. Feedback and Revisions: We worked with the partners to ensure that each page’s messaging was accurate, compliant with regulations (FINRA, SEC, etc.), and easy to read.
    6. Final Delivery: We collaborated with the website design team to ensure a smooth integration of the copy with the design.